Microsoft is still struggling to sell its Surface Pro tablet, as the company has announced it will make permanent the price cuts that were set to expire this week.Rico says no, they want anyone to get their hands on their stupid tablet... (And the only thing it killed was Microsoft's stock price.)
Earlier this month, the tech giant slashed the price of its Surface Pro model by $100 down to $799 as part of a back-to-school special that would end on 29 August 2013, but the company said that is now the regular price. Microsoft said it will also extend that price to other markets where the tablet is sold.
“People who buy Surface love Surface, and we’re eager for more people to get their hands on this incredible device," Microsoft told AllThingsD.
The price cut is a sign that Microsoft continues to face poor demand for its tablet, which was supposed to be an iPad killer, or at least an iPad competitor.
The Surface Pro is the size of a tablet, but can run a full version of Windows 8 and was aimed at power users looking for a portable device like the iPad. But a number of weakness have hurt the Surface Pro since it launched in February of 2013. Most notably, the Surface Pro has weak battery life and its previous starting price of $899 was only about thirty dollars less than the most expensive iPad.
This is also the second time Microsoft makes a notable price cut to one of its Surface models. In July of 2013, Microsoft was also forced to cut the price of the Surface RT, a light version of the tablet, by $150.
Just a few days after that price cut, the company announced it had lost nearly a billion dollars on unsold Surface devices.
30 August 2013
Microsoft for the day
The Los Angeles Times has an article by Salvador Rodriguez about the latest crow-eating from Microsoft:
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