Farther vs. Further

Rico says that the 'Go Further' tagline in the Ford ads have been pissing him off, so he had to go look it up, and Maeve Maddox has an article at Daily Writing Tips about the difference:

Some authorities offer differentiated meanings for farther and further, but the short answer to the question of which to use for what is that you can just take your choice.
The word farther is a comparative of far. Your house is farther from the school than ours.
The word further comes from an Old English word meaning “to impel”. We still use the word further as a verb: He gives frequent speeches in order to further his cause.
As adverbs, both have come to mean “at a greater distance.”
How much farther is it to the station?
I’m too tired to walk any further.
The Oxford English Dictionary says:

In standard English, the form farther is usually preferred where the word is intended to be the comparative of far, while further is used where the notion of far is altogether absent.

It concedes, however, that “there is a large intermediate class of instances in which the choice between the two forms is arbitrary.”
According to the Online Etymology Dictionary:

There is no historical basis for the notion that farther is of physical distance and further of degree or quality.

As long ago as 1926, H.W. Fowler in A Dictionary of Modern English Usage observed:

The fact is surely that hardly anyone uses the two words for different occasions; most people prefer one or the other for all purposes, and the preference of the majority is for further.

Differentiating between farther and further as adverbs could be useful. We could use farther only when actual distance is involved and save further for other uses. But, as Fowler observed, most people are not going to use the words in that way.
About all one can say is that, as adverbs, farther and further are interchangeable. As a verb, further is the preferable form.

Rico says it may be preferable to Ford, but he thinks it's wrong; if you're talking about a vehicle (and it's a Ford, remember), it's farther...