Apple for the day

Rico says when he woke up to NPR reporting that Apple's brand is worth $153 billion, he had to go find Brian Caulfield's article at Forbes. com:

Apple is now the most valuable brand in the world.
The value of the Cupertino, California-based company’s brand grew 84% to $153.3 billion, according to WPP, bumping search engine Google out of the top spot on the advertising and marketing company’s list of most valuable brands after a four-year run.
The value of Apple’s brand has grown 859% since 2006, according to WPP, thanks to the success of new products such as Apple’s iPhone smartphones and iPad tablet computers.
Six of the top ten most valuable brands were technology or telecommunications companies, including Apple, Google, IBM, Microsoft, AT&T, and China Mobile, according to WPP.
Google, number two on the list, saw the value of its brand fall 2% to 111.5 billion.
The value of Amazon.com’s brand rose 37% to place it 14th on the list, passing Walmart to become the most valuable retail brand.
Facebook made the list for the first time. WPP figures the social network’s brand is worth $19.1 billion.

Rico says he doesn't understand how they come up with these numbers, but it surely can't hurt the stock price...