An announcement on Apple's website said the online store is holding a "one-day-only holiday shopping event. You'll find dozens of great iPod, iPhone, and Mac gift ideas." An Apple spokesman declined to provide details. Apple products are typically more expensive than those of competitors, and it doesn't offer price reductions very often.Rico says he's not selling his share of Apple, but he'd still like a nice shiny laptop one of these days...
Kaufman Bros analyst Shaw Wu said in a research note that he expects Apple's Black Friday promotions to be "a little more aggressive than usual." Wu expects Mac computers, iPod digital media players and accessories to be discounted up to 15 percent, but said it was unclear whether the iPhone would also be on sale. In years past, Apple has cut prices by 5 percent to 10 percent. Retailers, including Best Buy Co Inc and Amazon.com Inc, are already discounting Apple products. The Best Buy website is currently offering $100 to $150 off certain MacBook laptops. Wu also said many Apple stores are electing to match the price discounts of resellers.
Apple shares rose 2.7 percent to $93.23 on Tuesday, in line with other technology issues on Nasdaq.
28 November 2008
Rico wishes he had some spare money
al-Reuters says Apple is having a holiday sale:
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