He should know

Ed Rollins, writing on CNN on-line, has some cogent thoughts on campaigning:

We have seen two major campaigns this year that could be described as internally divided -- Senator Hillary Clinton's losing primary campaign and now Senator John McCain's general election effort. And while chaos and disarray reigned supreme in Senator Barack Obama's opponents' campaigns, the steady, disciplined and strategically driven Obama campaign marches forward toward likely victory.
Clinton's campaign had several different groups setting and implementing strategy. They include the first campaign team led by pollster Mark Penn, her loyalists from the White House days led by eventual campaign manager Maggie Williams and campaign chairman Terry McAuliffe, and a rump group led by her husband. Prior to this year and his efforts on his wife's behalf, President Clinton was viewed as one of the best political strategists around.
All that brain power couldn't come together and agree on a consistent strategy to beat a young inexperienced outsider. There will be second guessing and finger pointing for years to come.
We now see something similar in the McCain campaign. There have been at least three major managerial changes or overthrows in the past eighteen months.
In the end, it's not relevant who holds what title in the McCain operation, because it is not being run by campaign professionals, but by the Washington lobbying class. And no one seems to be in charge, least of all the candidate. The end result is a campaign suffering from "schizophrenia." John McCain is saying one thing on the stump, his running mate another. But the worst sin is that his advertising campaign is incoherent and putting out multiple and inconsistent messages.
What McCain and his campaign need to understand is that whatever happened in the past is no longer relevant. James Carville's famous slogan in Bill Clinton's 1992 victory over the first Bush: "It's the economy, stupid!" can now be replaced with "You morons, what have you done with my money, my life, and my kids' future?" If John McCain wants anyone to pay attention to him in the last three weeks of this campaign, he must address those concerns.

Rico says he couldn't have put it better himself...

With one debate remaining and less than three weeks of campaigning left, John McCain's 10-year quest to be president is coming to a close and -- as of today -- a dreadful one.
All I can advise is "Engage us, John!" You are an honorable man who has dedicated your life to serving this country. Quit the name calling and make the last weeks about leadership and solutions. Accept Obama's challenge issued last week: "The American people aren't looking for someone who can divide this country. They're looking for somebody who will lead this country." Tell us how you will lead this country through the greatest crisis we have faced in modern times.
Senator McCain, remember your own words of last week about Obama: "He's a decent family man that I just happen to have disagreements with on fundamental issues." Tell us what those disagreements are. Then, at least voters can make their final choices on things that matter to them now.