08 September 2008

Yet more speculation

ComputerWorld weighs in on the Apple announcements of tomorrow:
Apple Inc. will refresh its iPod line on Tuesday at an event in San Francisco, but it is unclear whether the company will spring anything else on customers. The event, which Apple has touted with the tag line "Let's Rock" in invitations to journalists and bloggers, will kick off at 1 p.m. EDT.
"We certainly have a good sense that it's a music event," said Michael Gartenberg, formerly an analyst at JupiterResearch and now a vice president of mobile strategy at JupiterMedia. "And the fall is traditionally when Apple has done a refresh of its iPod line."
Ezra Gottheil, an analyst at Technology Business Research Inc., seconded the music angle but was more specific. "They'll probably bring down the price of the iPod Touch to make it more appropriately priced in comparison with the iPhone," said Gottheil.
The iPod Touch is currently priced at $299 for the 8GB model, $399 for the 16GB and $499 for the 32GB device. The iPhone 3G, meanwhile, costs $199 for the 8GB model and $299 for the 16GB, although users are required to ink a two-year contract with AT&T Inc.
Gartenberg and Gottheil were hesitant to predict what Apple will unveil other than revamping the iPod line; most speculation has centered on a redesign of the iPod Nano.
"They may be able to talk about a subscription service for the iPod at this point," said Gottheil. "That would depend on whether they have been able to make deals with the labels."
Talk of a flat-fee, unlimited-access plan for iTunes has surfaced before, most recently last May when the U.K.-based Financial Times reported that Apple had been in discussions with major music labels about such a plan, which would be tied to purchases of new iPods.
Both analysts acknowledged that if Apple limits tomorrow's announcements to the iPod, it risks underwhelming users, who have come to expect more than the usual from the company's launch events. "New iPods won't necessarily shake up the market in terms of expectations," said Gartenberg.
Steve Jobs has never gone out on stage and underwhelmed anyone, and he's not about to start tomorrow. Rico says hide and watch...

No comments:

Post a Comment

No more Anonymous comments, sorry.