Fonts make the man

Seems the Obama campaign is using the hip new font Gotham for his signs. (It's still a stupid slogan, but it looks good.) The LA Times has an interesting article about the candidates' font usage: Clinton's 'Hillary' signs are in New Baskerville, while McCain uses Optima. As for Obama, "Gotham was originally commissioned by GQ magazine and designed by Frere-Jones of the New York-based Hoefler & Frere-Jones type foundry. 'They wanted a look that was masculine and fresh yet versatile', he said, noting that the font was ultimately inspired by the Eighth Avenue Port Authority Bus Terminal sign in New York City."